Tesco
WHAT
Multiple Projects / Multiple Contracts
ABOUT
One example is when I worked as Senior User Experience Designer on an improvement project for the Tesco Groceries delivery slot page. We began by conducting sketching and brainstorm sessions to generate ideas on where improvements could be made which was based on customer analytics and insights from online questionnaires. These sketches evolved into clickable prototypes that then went through several rounds of user testing with real customers.




