Professional looking websites convert more customers. This is a fact.
38% of people will stop engaging with a website if the content or layout is unattractive
“A bad website can greatly tarnish a company’s credibility—but a quality website can help a company extend its sphere of influence and create leads.”
First impressions last forever. So when someone lands on your website you must give them an experience they will remember for all of the right reasons.
Here are 5 key ways you can ensure your website is professional:
⭐️Invest in your branding. It becomes clear immediately when someone has invested in their branding and used a professional - no matter how proud you are of your Canva creation. I've learnt from this myself, and was too proud of my Canva creation! But since having my branding done I've seen it from a very different point of view!
⭐️Make your website responsive - This means your website responds to the screen size you are using. Mobile users will have a nice experience, as well as desktop users. Too often people forget to edit the mobile, when in fact I imagine your analytics are telling you that 80%+ of people are on their mobiles!
⭐️White space - Stop with the clutter and stop with the endless copy. Simplicity is sophistication!
⭐️Minimize loading time - don't make your customers wait for the page to load, or you'll lose conversions.
⭐️Make your website memorable - be bold and use impressive full width stunning imagery to really capture attention.
If you found this useful please do share with other small businesses. You can use the graphics below if you'd like: