Websites are like living, breathing things on the internet, and should be treated as such. If you leave them to stand still for too long with no updates and nothing fresh, they'll end up gathering dust like that memory box you have at the back of the loft.
Lonely, sad and irrelevant.
Here are 5 signs that your website could be living in the dark ages...
It's not responsive
In such a multi-screen society, it's so important for your site to be viewable across as many devices as possible. The number of mobile viewers now far out-weighs the number of desktop viewers, and this is only set to rise, so we cannot ignore it.
Many DIY platforms make it easy enough to create a desktop site, but you must remember to update the mobile (and if you can, the tablet) size.
It's too slow
If your pages take ages to load because they are filled with historical out-of-date content, then it's time to give them a refresh.
Google penalises website that are slow to load, and users even more so. Have a clear out today and make sure to delete any dead weight!
It's not SEO optimised
The fresher your content and the more you add to it, the more chance you have to pepper in more keywords, which in turn increases your chances of ranking higher. Frequently added content, such as a blog post, new freebie, new product or article postings, allows you to optimise with keywords that can attract visitors to your site.
It's not regularly updated
The more often you update your website with articles, downloads, and new web pages, the more frequently a search engine will visit your website. When search engines look at your site more frequently, you have the opportunity to achieve higher rankings based on the content you've added. Google LOVES fresh content, so you will be rewarded.
It isn't "on-brand"
Take a look at your branding as a whole. Does it all match up? Does it all flow through? If you haven't updated your site in a while, then you could be leading your users down a disjoined journey. They'll come from your Instagram that has one look and feel, to a website that feels totally different. They'll feel lost, and most of all it will lower your brand trust!
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