Website Refresh & Update / Strategy Workshop
Wes Marshall came to me as he had been selling a very successful product called Neck Saviour for a while and thought that his website needed a refresh. They had created the website in Shopify but over time had added in more and more functionality and so needed to call on the services of various people on Fiverr to shoe-horn this content in. This resulted in quite a confusing customer journey with cluttered pages, so he wanted this reviewed and everything to be updated to make the information clearer to the customer.
We kicked off with a website strategy workshop with the Neck Saviour team which involved going through the objectives of the website; defining the customers and ideas on how to hook the customers in to drive conversion. I then used their own Shopify account to create a new website with a fresh, new theme. I picked a ‘paid-for’ theme to ensure the layout and structure suited the navigation and page journey they required.
We couldn't be happier with the new website that Sarah created for us. It is clean, looks fantastic and works perfectly. We have already seen a very significant increase in conversions. Sarah's experience in website creation and her understanding of the importance of 'user experience' is invaluable. She combines all this with a brilliantly methodical approach to achieving what is needed. We also highly recommend the 'requirements gathering workshop' she offers at the start of the process. This hugely helped to identify what we wanted and needed and was actually an insight for us into our own business! We couldn't recommend Sarah and Dare to Dream Digital highly enough.